diff --git a/find-it/abstract.md b/find-it/abstract.md
index f9281f9..a66d3f6 100644
--- a/find-it/abstract.md
+++ b/find-it/abstract.md
@@ -52,3 +52,10 @@ Keep improving the experience of people visiting your client's site— and keep
  * COVID-19!
    - banner block
    - virtual or in person
+
+### Big lessons
+
+  * Stay listening
+    - "Active listening", to a whole city or potential users of a website, means going out and finding people.
+    - Give people a way to talk to you
+  * That segues into "something is better than nothing", the suggest updates link just opens in an e-mail