diff --git a/web/content/_index.md b/web/content/_index.md
index 8568790..6d9d061 100644
--- a/web/content/_index.md
+++ b/web/content/_index.md
@@ -135,9 +135,11 @@ But first, two secrets.
 
 ### Now you know where to paste
 
-(helping developers quit vim)
+![How do I exit the Vim editor? viewed 2.1 million times](images/stack-overflow-helping-devs-quit-vim.png)
 
 {{% note %}}
+(yes, the same family of sites that has helped a couple million developers figure out how to quit vim.)
+
 Knowing where to put this code unleashes the power of Stack Overflow.
 
 You now know enough to be dangerous.
@@ -150,7 +152,7 @@ You now know enough to be dangerous.
 ### That simple form alter has hidden gotchas
 
 * As written, it only applies to the create (node/add) form— not the edit form.
-* There's a dozen variations
+* There's a dozen variations of the humble form alter hook, and all are valid.
 
 {{% note %}}
 {{% /note %}}
diff --git a/web/content/images/stack-overflow-helping-devs-quit-vim.png b/web/content/images/stack-overflow-helping-devs-quit-vim.png
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