diff --git a/content/_index.md b/content/_index.md
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--- a/content/_index.md
+++ b/content/_index.md
@@ -175,8 +175,8 @@ You now know enough to be dangerous.
 #### We'll cover 
 
 * Hooks
-  * form_alter
-  * node_insert
+  * Form alter
+  * Node insert
 * Plugins
   * Block
   * Formatter
@@ -204,6 +204,7 @@ Doing something with a form?  You want hook_form_alter() or one of its variants.
 
 ---
 
+
 ## Learning to learn
 
 * Drupal documentation
@@ -222,7 +223,23 @@ Where to start if i don't cover it in this session
 
 ---
 
-### When not to make a module
+
+#### When not to make a module?
+
+[![Turtle with golf ball on spring contraption on back.](images/rube-goldberg-tortoise.jpg)](https://www.koreus.com/video/machine-rube-goldberg-lente.html)
+
+{{% note %}}
+You can do anything with a module!  Why wouldn't you make one every day?
+{{% /note %}}
+
+
+
+---
+
+
+#### …when there's an easier way
+
+![Ginger Howard completing her swing after hitting a golf ball](images/ginger-howard-golf-swing.jpg)
 
 {{% note %}}
 find a contrib module that does it
@@ -230,8 +247,41 @@ find a contrib module that does it
 Should it be in a template
 {{% /note %}}
 
+
 ---
 
+
+### When to make a module
+
+
+![Lego heart with a missing piece](images/lego-heart-missing-piece.jpg)
+
+{{% note %}}
+You've identified to the best of your ability that there's definitely not something out there that does what you want to do.
+
+I personally do not advocate introspection at this point:  Why am i trying to do something that no one else is trying to do?
+{{% /note %}}
+
+
+---
+
+
+#### Step 1: Write up what you plan to do
+
+[groups.drupal.org/contributed-module-ideas](https://groups.drupal.org/contributed-module-ideas)
+
+{{% note %}}
+The module does not exist.
+
+I do not advocate self-reflection at this point
+
+Credit: lego heart is credited to Llama-Muffin-Kelly on DeviantArt but only see it on Pinterest
+{{% /note %}}
+
+
+---
+
+
 ### The Rest of the Internet
 
 * Duck Duck Go (!g for Google results)
@@ -242,6 +292,21 @@ Should it be in a template
 {{% note %}}
 {{% /note %}}
 
+---
+
+## Why contribute?
+
+* Right thing to do
+* I asked you to
+* People may contribute to it
+* Someone may take it over and upgrade it or improve it greatly
+
+{{% note %}}
+{{% /note %}}
+
+
+---
+
 
 ---
 
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