Define structured data to look good in top search results #199

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opened 2019-04-20 15:13:16 +00:00 by mlncn · 2 comments
mlncn commented 2019-04-20 15:13:16 +00:00 (Migrated from gitlab.com)

Presently it looks like this in Google:

google-search-screenshot_agaric-collective_2019-04-20

Google is being very nice and at least picking up our menu items. We need to add schema.org markup so it tells our story and makes clear our capabilities right in the search results.

Other issues:

  • Why, at this late date, does Google still think agaric.coop and agaric.com are different things? Do we have to redirect the 'we-build-online' path to something other than the home page (even though that's what it always was) to shake that? /me screams into the void of Google.
  • Should we brand as Agaric Collective, or Agaric Web Cooperative, or anything so that we are actually the top result for our own name?
  • Should we settle on enough of a slogan we can at least get it into the title bar?
Presently it looks like this in Google: ![google-search-screenshot_agaric-collective_2019-04-20](/uploads/b38dd39dd8d8d5d8d691523e3ebd4e93/google-search-screenshot_agaric-collective_2019-04-20.png) Google is being very nice and at least picking up our menu items. We need to add schema.org markup so it tells our story and makes clear our capabilities right in the search results. Other issues: * Why, at this late date, does Google still think agaric.coop and agaric.com are different things? Do we have to redirect the 'we-build-online' path to something other than the home page (even though that's what it always was) to shake that? /me screams into the void of Google. * Should we brand as Agaric Collective, or Agaric Web Cooperative, or anything so that we are actually the top result for our own name? * Should we settle on enough of a slogan we can at least get it into the title bar?
mlncn commented 2019-04-20 15:13:49 +00:00 (Migrated from gitlab.com)

changed the description

changed the description
mlncn commented 2019-04-21 20:25:40 +00:00 (Migrated from gitlab.com)
See also: * https://searchenginewatch.com/sew/how-to/2431095/how-do-i-get-a-search-box-to-appear-in-my-site-s-search-results * https://search.google.com/structured-data/testing-tool#url=agaric.coop
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Reference: agaric/agaric-coop#199
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