diff --git a/content-style-guide.md b/content-style-guide.md
index 9d7453f..e83c0b0 100644
--- a/content-style-guide.md
+++ b/content-style-guide.md
@@ -347,7 +347,7 @@ The apostrophe’s most common use is making a word possessive. If the word alre
 The doughnut thief ate Sam’s doughnut.  
 The doughnut thief ate Chris’s doughnut.  
 The doughnut thief ate the managers’ doughnuts.  
-Apostrophes can also be used to denote that you’ve dropped some letters from a word, usually for humor or emphasis. This is fine, but do it sparingly.  
+Apostrophes can also be used to denote that you’ve dropped some letters from a word, usually to match spoken language— an unofficial contraction*. This is fine, but do it sparingly.  
 
 **Colons**
 Use a colon (rather than an ellipsis, em dash, or comma) to offset a list.