diff --git a/content-style-guide.md b/content-style-guide.md
index 66ba285..d5dc2e3 100644
--- a/content-style-guide.md
+++ b/content-style-guide.md
@@ -13,10 +13,10 @@ Agaric's voice is straightforward, bold, and irreverant.
 
 We write and build apps with a person-first perspective. Being aware of the impact of language is one way for us to live out our [values](values).
 
-  * Do not reference age or ability unless it is immediately relevant.
-  * Avoid gendered language and use the singular they.
-  * When writing about a person, use their preferred pronouns; if you do not know those, use their name.
-  * Related resource: [The Conscious Style Guide](https://consciousstyleguide.com/).
+  - Do not reference age or ability unless it is immediately relevant.
+  - Avoid gendered language and use the singular they.
+  - When writing about a person, use their preferred pronouns; if you do not know those, use their name.
+  - Related resource: [The Conscious Style Guide](https://consciousstyleguide.com/).
 
 
 ### Grammar and mechanics