diff --git a/content-style-guide.md b/content-style-guide.md
index 19e3811..43d9be8 100644
--- a/content-style-guide.md
+++ b/content-style-guide.md
@@ -10,7 +10,7 @@ The Agaric Content Style Guide goes into depth on many subjects. It may be more
 
 Good content is:
 
-* Authentic, Useful, and Appropriate
+* Authentic, useful, and appropriate
 
 ### Voice and tone