diff --git a/agaric-website/agaric-site-content-entry.md b/agaric-website/agaric-site-content-entry.md
index 4f3add6..524f8c1 100644
--- a/agaric-website/agaric-site-content-entry.md
+++ b/agaric-website/agaric-site-content-entry.md
@@ -1,11 +1,21 @@
 # Content entry on Agaric's own sites
 
-**Or, a guide to Agaric's experimental branch of Drutopia**
+*Or, a guide to Agaric's experimental branch of Drutopia.*
 
-First, familiarize yourself with Agaric's tone and voice guide.  [TODO add link]
+First, familiarize yourself with Agaric's tone and voice as described in [Agaric's content style guide](content-style-guide).
 
-Second, add content like you would on any web site, with the following caveats in mind.
+Second, add content!  Most commonly, this will be blog posts.
+
+## Writing Blog Posts
+
+* Use title case
+* Keep summary text to one sentence when possible.
+* Write a summary that gives a glimpse into the content, piquing the reader's interest
+* Use headings and lists to break up content
+* Include pictures and screenshots when possible
+* Use captions to highlight key points of the post
 
 ## Use Title paragraphs on Case Studies and certain pages
 
 To give control over the header layout to content editors, we've created a paragraph type called 'Title'.  If it is present on content being shown as a full page, it uses its image, title, and subtitle to replace the usual header and page title section.
+