Copy Clayton's content strategy for Agaric from GitLab
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agaric-website/agarics-content-strategy.md
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# Agaric's Content strategy
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Related:
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* [[values]]
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* [[Business Strategy]]
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* [[Personal Goals]]
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## Audience
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* Potential clients
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* Tech/communication staff at nonprofits
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* Tech/communication staff at higher ed
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* Potential Agaric members/collaborators
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* Free software technologists
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* Tech justice activists
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* Current clients
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* Current Agaric members
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## Agaric.com
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### Blog Posts
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To provide proactive, strategic consulting and development for cause-driven organizations we will write blog posts addressing the most sought after questions from these groups.
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Key Performance Indicator: # of blog posts published per month
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At least one blog post per month needs to be produced. It should be presented for review the 3rd Tuesday of the month and it will be published the 4th Tuesday of each month. You are free to choose the topic.
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### Case Studies
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To support one another financially we will write case studies that highlight our expertise and show potential clients the value we add.
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Key Performance Indicator: # of page views of case studies in a month
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### Events
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To advance libre and community technology projects we will host, promote and speak at events.
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## Newsletter
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To advance libre and community technology projects, support ourselves financially and provide consulting to cause-driven organizations we will publish a quarterly newsletter highlighting the work we've done and other important news in the libre software and tech justice space.
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First draft: [[2020-10-13-newsletter]]
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## data.agaric.com
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To advance libre and community technology projects we will share our learnings publicly on data.agaric.com
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## Drupal.org
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To support one another financially, we will maintain a compelling company profile page and project pages for the projects we are co-maintainers of.
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## Social Media
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### Facebook
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Ditch it!
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### LinkedIn
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### Mastodon
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To advance libre and community technology projects we will share small successes we and others in the libre software community have.
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Things to toot
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* 2/3 our own small victories
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* 1/6 mushroom facts
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* stuff we do or learn at events
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Things to boost
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* Libre software related news
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* Tech news, especially relevant to our audiences
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* Coop movement news
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* Mushroom facts
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### Twitter
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