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Update content strategy, bring in Clayton's audiences doc from GitLab

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benjamin melançon 2025-07-11 15:17:37 -04:00
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agaric-website/agarics-content-strategy.md
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@ -16,10 +16,12 @@ Related:
* Current clients
* Current Agaric members
See [[agaric-website/audiences]] for more.
## Agaric.com
## Agaric.coop
### Blog Posts
To provide proactive, strategic consulting and development for cause-driven organizations we will write blog posts addressing the most sought after questions from these groups.
Key Performance Indicator: # of blog posts published per month
@ -27,28 +29,31 @@ Key Performance Indicator: # of blog posts published per month
At least one blog post per month needs to be produced. It should be presented for review the 3rd Tuesday of the month and it will be published the 4th Tuesday of each month. You are free to choose the topic.
### Case Studies
To support one another financially we will write case studies that highlight our expertise and show potential clients the value we add.
Key Performance Indicator: # of page views of case studies in a month
### Events
To advance libre and community technology projects we will host, promote and speak at events.
## Newsletter
To advance libre and community technology projects, support ourselves financially and provide consulting to cause-driven organizations we will publish a quarterly newsletter highlighting the work we've done and other important news in the libre software and tech justice space.
First draft: [[2020-10-13-newsletter]]
## data.agaric.com
To advance libre and community technology projects we will share our learnings publicly on data.agaric.com
## Drupal.org
To support one another financially, we will maintain a compelling company profile page and project pages for the projects we are co-maintainers of.
## Social Media
### Facebook
Ditch it!
### LinkedIn
@ -69,4 +74,4 @@ Things to boost
### Twitter
Ditch it!

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# Audiences
* Potential clients
* Director of IT at nonprofit
* Nonprofit tech/communications staff
* Tech/communication staff at higher ed
* Potential Agaric members/collaborators
* Free software enthusiasts
* Tech justice activists
* Current clients
* Current Agaric members
## Director of IT at Nonprofit
**Needs and Motivations**
* Understand the pros and cons of different tools/platforms
* How to get the most out of their tech
* Increase donor engagement
* Effective calls to action
* Move people up the engagement ladder
* Use data to drive decisions
* Communicate impact to secure funding
* Tech trends to be aware of
* How other nonprofits are using tech to deepen their impact
* See the impact Agaric makes
* See Agaric's expertise in areas they need help with
* See diversity of the team, can envision working with them
* Gets a sense of our process and style
* Contact us about work
**Sociographic Info**
* Tech savvy
* High school to college reading level
* Design is important, but not a deal breaker
* On mobile and desktop frequently
* Active in NTEN discussion board, Twitter
## Nonprofit Tech/Communications Staff
**Needs and Motivations**
* Understand the pros and cons of different tools/platforms
* How to get the most out of their tech
* Increase donor engagement
* Effective calls to action
* Move people up the engagement ladder
* Use data to drive decisions
* Communicate impact to secure funding
* Tech trends to be aware of
* How other nonprofits are using tech to deepen their impact
* See the impact Agaric makes
* See Agaric's expertise in areas they need help with
* See diversity of the team, can envision working with them
* Gets a sense of our process and style
* Technical posts that help them complete a task
* Process/culture posts that could be applied at their nonprofit
* Contact us about technical question
**Sociographic Info**
* Tech savvy
* High school to college reading level
* Design is important, but not a deal breaker
* On mobile and desktop frequently
* Active in NTEN discussion board, Twitter
## Free Software Enthusiast
**Needs and Motivations**
* Latest news on free software projects
* How to move from proprietary tools to free software tools
* Technical/how-to posts
* Donate to free software project
* Volunteer for project
* See Agaric's active role in free software movement
* Find job openings
* See diversity of the team, can envision working with them
* Contact us about free software project or work