diff --git a/content-style-guide.md b/content-style-guide.md
index a9091e6..a156676 100644
--- a/content-style-guide.md
+++ b/content-style-guide.md
@@ -983,7 +983,7 @@ Some email clients disable images by default. Include an alt tag to describe the
 
 ### Segment your audience
 
-It is exciting to send to thousands of people at once, but it is doubtful that every subscriber is interested in every topic. Segment your list to find a particular audience that's likely to react.
+It is exciting to send to thousands of people at once, but it is doubtful that every subscriber is interested in every topic. Segment your list to find a particular audience that is likely to react.
 
 Once you have selected an audience, adjust the language to fit their needs. For example, people who have attended trainings are more likely to understand and appreciate direct, technical terms.