From 763615f4f566aa03790bb681ef4b2722d2ece459 Mon Sep 17 00:00:00 2001 From: FreeScholar Date: Fri, 26 Feb 2021 01:55:16 +0000 Subject: [PATCH] Update content-style-guide.md --- content-style-guide.md | 2 +- 1 file changed, 1 insertion(+), 1 deletion(-) diff --git a/content-style-guide.md b/content-style-guide.md index a9091e6..a156676 100644 --- a/content-style-guide.md +++ b/content-style-guide.md @@ -983,7 +983,7 @@ Some email clients disable images by default. Include an alt tag to describe the ### Segment your audience -It is exciting to send to thousands of people at once, but it is doubtful that every subscriber is interested in every topic. Segment your list to find a particular audience that's likely to react. +It is exciting to send to thousands of people at once, but it is doubtful that every subscriber is interested in every topic. Segment your list to find a particular audience that is likely to react. Once you have selected an audience, adjust the language to fit their needs. For example, people who have attended trainings are more likely to understand and appreciate direct, technical terms.