diff --git a/agaric-website/tags-and-taxonomy-terms.md b/agaric-website/tags-and-taxonomy-terms.md
index ca4d383..4cd2d57 100644
--- a/agaric-website/tags-and-taxonomy-terms.md
+++ b/agaric-website/tags-and-taxonomy-terms.md
@@ -1,6 +1,14 @@
 ## Tags
 
-Any content editor can create a tag, but that doesn't mean you should.
+Any content editor can create a tag, but that doesn't mean you should.  The purpose of tags
+
+(ideally, if a taxonomy term is on only one piece of content, it won't even be shown (or at least won't be linked).
+
+On the other hand
+
+### Naming tags
+
+Tags should not be capitalized unless part of the tag is a proper name (for example, "meetups" and "Boston Drupal meetup" are both correct).
 
 Tags should be pluralized when not a typically unpluralized category.
 
@@ -17,4 +25,3 @@ The reason, aside from the ontological, is that we display tags as an opportunit
 
 A singular "code snippet" in that list would look pretty strange.
 
-ideally, if a taxonomy term is on only one piece of content, it won't even be shown (or won't be linked).