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content-style-guide.md
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# Agaric's Content Style Guide
This is our company style guide. It helps us write clear and consistent content. Please use it as a reference when you’re writing for Agaric. Adapted from [Mailchimp](https://styleguide.mailchimp.com/) and available under a Creative Commons Attribution-NonCommercial 4.0 International license.
This is our company style guide. It helps us write clear and consistent content. Please use it as a reference when you’re writing for Agaric. Adapted from [MailChimp](https://styleguide.mailchimp.com/) and available under a Creative Commons Attribution-NonCommercial 4.0 International license.
## TL;DR
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Agaric’s voice is:
* Confident but not arrogant
* Cheerful but not pollyannaish
* Cheerful but not Pollyanna-ish
* Unconstrained but not incomprehensible
* Open (curious, eclectic) but not scattered
* Open, curious, eclectic, but not scattered
### Writing about people
We write and build apps with a person-first perspective. Being aware of the impact of your language is one way for us to live out our [values](values).
* Don’t reference age or disability unless it’s relevant to what you’re writing.
* Don’t reference age or ability unless it’s relevant to what you’re writing.
* Avoid gendered language and use the singular “they.”
* When writing about a person, use their preferred pronouns; if you don’t know those, just use their name.
* Related resource: [The Conscious Style Guide](https://consciousstyleguide.com/).
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The CEO, 16, just got her driver’s license.
Don’t refer to people using age-related descriptors like “young,” “old,” or “elderly.”
### Disability
### Ability
Don’t refer to a person’s disability unless it’s relevant to what you’re writing. If you need to mention it, use language that emphasizes the person first: ”she has a disability” rather than “she is disabled.” When writing about a person with disabilities, don’t use the words “suffer,” “victim,” or “handicapped.” “Handicapped parking” is OK.
Don’t refer to a person’s ability unless it’s relevant to what you’re writing. If you need to mention it, use language that emphasizes the person first: ”she has a disability” rather than “she is disabled.” When writing about a person with disabilities, don’t use the words “suffer,” “victim,” or “handicapped.” “Handicapped parking” is OK.
### Gender and sexuality