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@ -1097,6 +1097,7 @@ Instead of the standard “all rights reserved,” some creators choose to make
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We love to share our work and use these licenses frequently.
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We love to share our work and use these licenses frequently.
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## Trademarks
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## Trademarks
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A trademark, often called a mark, can be a word, name, sign, design, or a combination of those. It’s used to identify the provider of a particular product or service. They’re usually words and images, but in some cases, they can even be a color.
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A trademark, often called a mark, can be a word, name, sign, design, or a combination of those. It’s used to identify the provider of a particular product or service. They’re usually words and images, but in some cases, they can even be a color.
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To be protectable, a trademark needs a distinctive element. There’s a “spectrum of distinctiveness” that spans from inherently protectable marks to ones that require additional proof to ones that may never be protected.
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To be protectable, a trademark needs a distinctive element. There’s a “spectrum of distinctiveness” that spans from inherently protectable marks to ones that require additional proof to ones that may never be protected.
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@ -1113,6 +1114,7 @@ Generic terms, or the common name for a product or service, are not protectable.
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We classify Agaric as an arbitrary mark. We aren’t too concerned with the trademark status of Agaric.
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We classify Agaric as an arbitrary mark. We aren’t too concerned with the trademark status of Agaric.
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## Displaying trademark notices
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## Displaying trademark notices
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To note that something is a trademark, and in the case of registered marks in order to collect damages, the trademark has to be displayed with an appropriate symbol.
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To note that something is a trademark, and in the case of registered marks in order to collect damages, the trademark has to be displayed with an appropriate symbol.
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Here are the various trademark symbols and when to use them:
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Here are the various trademark symbols and when to use them:
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@ -1160,6 +1162,7 @@ Here are the various trademark symbols and when to use them:
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* WiFi
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* WiFi
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## Words to avoid
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## Words to avoid
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* automagically
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* automagically
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* funnel, incentivize, leverage, disruption, thought leader, or other fluffy corporate terms
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* funnel, incentivize, leverage, disruption, thought leader, or other fluffy corporate terms
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* internets, interwebs, or any other variation of the word “internet”
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* internets, interwebs, or any other variation of the word “internet”
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