Format

content-style-guide.md

@@ -1097,6 +1097,7 @@ Instead of the standard “all rights reserved,” some creators choose to make
 We love to share our work and use these licenses frequently.
 
 ## Trademarks
+
 A trademark, often called a mark, can be a word, name, sign, design, or a combination of those. It’s used to identify the provider of a particular product or service. They’re usually words and images, but in some cases, they can even be a color.
 
 To be protectable, a trademark needs a distinctive element. There’s a “spectrum of distinctiveness” that spans from inherently protectable marks to ones that require additional proof to ones that may never be protected.
@@ -1113,6 +1114,7 @@ Generic terms, or the common name for a product or service, are not protectable.
 We classify Agaric as an arbitrary mark.  We aren’t too concerned with the trademark status of Agaric.
 
 ## Displaying trademark notices
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 To note that something is a trademark, and in the case of registered marks in order to collect damages, the trademark has to be displayed with an appropriate symbol.
 
 Here are the various trademark symbols and when to use them:  
@@ -1160,6 +1162,7 @@ Here are the various trademark symbols and when to use them:
 * WiFi
 
 ## Words to avoid
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 * automagically
 * funnel, incentivize, leverage, disruption, thought leader, or other fluffy corporate terms
 * internets, interwebs, or any other variation of the word “internet”