From 94148a2f71007645d8deeae87171e85268b23d4f Mon Sep 17 00:00:00 2001 From: mlncn Date: Mon, 8 Mar 2021 20:21:08 -0500 Subject: [PATCH] Add special warning about the misuse of it's --- content-style-guide.md | 4 ++++ 1 file changed, 4 insertions(+) diff --git a/content-style-guide.md b/content-style-guide.md index 79f748d..c24026c 100644 --- a/content-style-guide.md +++ b/content-style-guide.md @@ -367,6 +367,10 @@ The doughnut thief ate Sam’s doughnut. The doughnut thief ate Chris’s doughnut. The doughnut thief ate the managers’ doughnuts. +```{note} +Note the exception to this rule: the word **it**, which does not use an apostrophe for its possessive, for example: "Our competitor had all its clients' websites hacked." Agaric avoids contractions so we do not ever use **it's** but rather **it is**. +``` + Apostrophes can also be used to denote that you have dropped some letters from a word, usually to match spoken language— an unofficial contraction. This is fine when quoting or paraphrasing and giving the feel of a statement is important, but do it sparingly.