From a5b47d34176fea205f5618666493b06746d5a55d Mon Sep 17 00:00:00 2001 From: =?UTF-8?q?benjamin=20melan=C3=A7on?= Date: Tue, 30 Jun 2020 22:54:49 -0400 Subject: [PATCH] Dump in marketing content from internal wiki --- marketing.md | 40 +++++++++++++++++++++++++++++++++++++++- 1 file changed, 39 insertions(+), 1 deletion(-) diff --git a/marketing.md b/marketing.md index 72d6dce..0bf1275 100644 --- a/marketing.md +++ b/marketing.md @@ -1,10 +1,48 @@ # Marketing +```{note} See also + +[Agaric's content styleguide](styleguide) +``` + +## [Agaric.coop](https://agaric.coop) + + +From conversation led by Mauricio. An open question includes setting a marketing budget (5% revenue?) + +## Online + +Primary online marketing includes areas we control fully in content and presentation, such as newsletter and web site / blog. + +Secondary online marketing includes places not fully in our control, such as Facebook, Twitter, and LinkedIn. + +Content for Twitter in particular (aside from announcing and discussing our own blog posts) can include events we are organizing (global training days in Nicaragua), places we will be (cons and camps), links to other people's blog posts which we find useful. Stefan prefers posts by Agaric on any social network have some real connection to us. + +## Drupal.org + +Drupal marketplace is sorted by issue credits (which can include testing/review as well as code commits) in the past 90 days; at present 20 from all at Agaric will get us onto the front page. + +## Content + +We must follow through with our collective commitment to have one post a week to our blog. + +Proposals/contracts should include a clause permitting use of the project in case studies. Case studies should be their own, visually distinct content type; blog posts can then be tagged to them. Case studies should also be posted to Drupal.org. + +## Events + +In addition to sponsoring, this can include more creative approaches such as offline entertaining educational material. A note on this, if there is a poster it should link to a page on the web site with consistent imagery and text. + +Instead of sponsoring some events, we can both help the community more and get much more attention by sponsoring a person to get to the event— inviting nominations and applications ahead of time. + + ## Social media +Our current social media presences: + * LinkedIn - https://www.linkedin.com/company/agaric/ * Facebook - https://www.facebook.com/agaric.collective * Mastodon - https://social.coop/agaric * Meetup - http://meetup.com/agaric * Twitter - https://twitter.com/agaric - +* Peertube - +* YouTube?