diff --git a/content-style-guide.md b/content-style-guide.md
index 47676c1..2a51a7d 100644
--- a/content-style-guide.md
+++ b/content-style-guide.md
@@ -1,19 +1,13 @@
 # Agaric's Content Style Guide
 
-This is our company style guide. It helps us write clear and consistent content. Please use it as a reference when you are writing for Agaric.
+Please reference this styleguide when writing for Agaric to keep our communications clear and consistent.
 
-## TL;DR
-
-The Agaric Content Style Guide goes into depth on many subjects. It may be more information than you need. Here are the most important things to know.
-
-### Principles
+## Summary
 
 Good content is:
 
 * Authentic, useful, and appropriate
 
-### Voice and tone
-
 Agaric's voice is:
 
 * Confident but not arrogant
@@ -21,13 +15,12 @@ Agaric's voice is:
 * Unconstrained but not incomprehensible
 * Open, curious, eclectic; but not scattered
 
-
 ### Writing about people
 
-We write and build apps with a person-first perspective. Being aware of the impact of your language is one way for us to live out our [values](values).
+We write and build apps with a person-first perspective. Being aware of the impact of language is one way for us to live out our [values](values).
 
-* Do not reference age or ability unless it is relevant to what you’re writing.
-* Avoid gendered language and use the singular “they.”
+* Do not reference age or ability unless it is relevant to what you're writing.
+* Avoid gendered language and use the singular they.
 * When writing about a person, use their preferred pronouns; if you do not know those, use their name.
 * Related resource: [The Conscious Style Guide](https://consciousstyleguide.com/).