diff --git a/purpose.md b/purpose.md
index 647cf83..9b68964 100644
--- a/purpose.md
+++ b/purpose.md
@@ -5,9 +5,11 @@
 Purpose
 =======
 
-To build software and teach practices that help people gain the most power possible over their own lives.
+**To build software and teach practices that help people gain the most power possible over their own lives.**
 
 
 See also [our values](values) and the [cooperative principles](cooperative-principles).  
 
-Sometimes we also like to [talk](in_team_communication).
+```{note}
+We know this work must be done collaboratively, so we also like to [talk with one another](in_team_communication).
+```