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Tighten up and make more ours

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benjamin melançon 2022-02-09 21:09:03 -05:00
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content-style-guide.md
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@ -90,24 +90,15 @@ In order to achieve those goals, we make sure our content is:
## Voice and Tone
One way we write empowering content is by being aware of our voice and our tone.
What’s the difference between voice and tone? Think of it this way: You have the same voice all the time, but your tone changes. You might use one tone when you are out to dinner with your closest friends, and a different tone when you are in a meeting with your boss.
Your tone also changes depending on the emotional state of the person you’re addressing. You wouldn’t want to use the same tone of voice with someone who’s scared or upset as you would with someone who’s laughing.
The same is true for Agaric. Our voice doesn’t change much from day to day, but our tone changes all the time.
We strive to have the same voice all the time, but our tone changes to suit the situation.
### Voice
Agaric's voice is friendly and straightforward. Our priority is sharing useful information with the wider world.
Agaric's voice is:
* Confident but not arrogant
* Upbeat but not in denial
* Unconstrained but not incomprehensible
* Open, curious, eclectic; but not scattered
* Straightforward and earnest
* Unafraid of bold and even visionary calls to action
*
### Tone