Update information about Voice and try to fix bullets

content-style-guide.md

@@ -4,22 +4,16 @@ Please reference this styleguide when writing for Agaric to keep our communicati
 
 ## Summary
 
-Good content is:
+Good content is authentic, useful, and appropriate to its context.
 
-* Authentic, useful, and appropriate
+Agaric's voice is straightforward, bold, and irreverant.
 
-Agaric's voice is:
-
-* Confident but not arrogant
-* Upbeat but not in denial
-* Unconstrained but not incomprehensible
-* Open, curious, eclectic; but not scattered
 
 ### Writing about people
 
 We write and build apps with a person-first perspective. Being aware of the impact of language is one way for us to live out our [values](values).
 
-* Do not reference age or ability unless it is relevant to what you're writing.
+  * Do not reference age or ability unless it is immediately relevant.
   * Avoid gendered language and use the singular they.
   * When writing about a person, use their preferred pronouns; if you do not know those, use their name.
   * Related resource: [The Conscious Style Guide](https://consciousstyleguide.com/).
@@ -96,9 +90,9 @@ We strive to have the same voice all the time, but our tone changes to suit the
 
 Agaric's voice is:
 
-* Straightforward and earnest
-* Unafraid of bold and even visionary calls to action
-* 
+  * Straightforward and earnest.
+  * Unafraid of bold and even visionary calls to action.
+  * Irreverant; the human condition is too serious to take anything too seriously. 
 
 ### Tone