# Audiences

* Potential clients
  * Director of IT at nonprofit
  * Nonprofit tech/communications staff
  * Tech/communication staff at higher ed
* Potential Agaric members/collaborators
  * Free software enthusiasts
  * Tech justice activists
* Current clients
* Current Agaric members


## Director of IT at Nonprofit

**Needs and Motivations**
* Understand the pros and cons of different tools/platforms
* How to get the most out of their tech
* Increase donor engagement
* Effective calls to action
* Move people up the engagement ladder
* Use data to drive decisions
* Communicate impact to secure funding
* Tech trends to be aware of
* How other nonprofits are using tech to deepen their impact
* See the impact Agaric makes
* See Agaric's expertise in areas they need help with
* See diversity of the team, can envision working with them
* Gets a sense of our process and style
* Contact us about work

**Sociographic Info**
* Tech savvy
* High school to college reading level
* Design is important, but not a deal breaker
* On mobile and desktop frequently
* Active in NTEN discussion board, Twitter

## Nonprofit Tech/Communications Staff

**Needs and Motivations**
* Understand the pros and cons of different tools/platforms
* How to get the most out of their tech
* Increase donor engagement
* Effective calls to action
* Move people up the engagement ladder
* Use data to drive decisions
* Communicate impact to secure funding
* Tech trends to be aware of
* How other nonprofits are using tech to deepen their impact
* See the impact Agaric makes
* See Agaric's expertise in areas they need help with
* See diversity of the team, can envision working with them
* Gets a sense of our process and style
* Technical posts that help them complete a task
* Process/culture posts that could be applied at their nonprofit
* Contact us about technical question

**Sociographic Info**
* Tech savvy
* High school to college reading level
* Design is important, but not a deal breaker
* On mobile and desktop frequently
* Active in NTEN discussion board, Twitter


## Free Software Enthusiast
**Needs and Motivations**
* Latest news on free software projects
* How to move from proprietary tools to free software tools
* Technical/how-to posts
* Donate to free software project
* Volunteer for project
* See Agaric's active role in free software movement
* Find job openings
* See diversity of the team, can envision working with them
* Contact us about free software project or work