diff --git a/ods2md.py b/ods2md.py
index 18dd95f..54dd60c 100755
--- a/ods2md.py
+++ b/ods2md.py
@@ -19,9 +19,7 @@
 
 from __future__ import print_function
 
-import ezodf
-import sys
-import unicodedata
+import ezodf, sys, re, unicodedata
 
 # Ref: http://stackoverflow.com/a/31666966/224671
 DISPLAY_WIDTH = {
@@ -33,14 +31,16 @@ DISPLAY_WIDTH = {
     'W': 2,
 }
 
+LINEFEED_REGEX=re.compile('(\r\n|\r|\n)', flags=re.MULTILINE)
+
 def display_text(cell):
     v = cell.value
     if isinstance(v, float):
-        return '{:g}'.format(v)
+        return LINEFEED_REGEX.sub('<br>', '{:g}'.format(v))
     elif v is None:
         return ''
     else:
-        return str(v)
+        return LINEFEED_REGEX.sub('<br>', str(v))
 
 def display_len(s):
     return sum(DISPLAY_WIDTH[unicodedata.east_asian_width(c)] for c in s)