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Add special warning about the misuse of it's

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mlncn 2021-03-08 20:21:08 -05:00
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content-style-guide.md
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@ -367,6 +367,10 @@ The doughnut thief ate Sam’s doughnut.
The doughnut thief ate Chris’s doughnut. The doughnut thief ate Chris’s doughnut.
The doughnut thief ate the managers’ doughnuts. The doughnut thief ate the managers’ doughnuts.
```{note}
Note the exception to this rule: the word **it**, which does not use an apostrophe for its possessive, for example: "Our competitor had all its clients' websites hacked." Agaric avoids contractions so we do not ever use **it's** but rather **it is**.
```
Apostrophes can also be used to denote that you have dropped some letters from a word, usually to match spoken language— an unofficial contraction. This is fine when quoting or paraphrasing and giving the feel of a statement is important, but do it sparingly. Apostrophes can also be used to denote that you have dropped some letters from a word, usually to match spoken language— an unofficial contraction. This is fine when quoting or paraphrasing and giving the feel of a statement is important, but do it sparingly.