Tighten up intro to styleguide a little but needs overhaul
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# Agaric's Content Style Guide
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# Agaric's Content Style Guide
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This is our company style guide. It helps us write clear and consistent content. Please use it as a reference when you are writing for Agaric.
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Please reference this styleguide when writing for Agaric to keep our communications clear and consistent.
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## TL;DR
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## Summary
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The Agaric Content Style Guide goes into depth on many subjects. It may be more information than you need. Here are the most important things to know.
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### Principles
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Good content is:
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Good content is:
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* Authentic, useful, and appropriate
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* Authentic, useful, and appropriate
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### Voice and tone
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Agaric's voice is:
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Agaric's voice is:
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* Confident but not arrogant
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* Confident but not arrogant
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* Unconstrained but not incomprehensible
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* Unconstrained but not incomprehensible
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* Open, curious, eclectic; but not scattered
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* Open, curious, eclectic; but not scattered
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### Writing about people
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### Writing about people
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We write and build apps with a person-first perspective. Being aware of the impact of your language is one way for us to live out our [values](values).
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We write and build apps with a person-first perspective. Being aware of the impact of language is one way for us to live out our [values](values).
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* Do not reference age or ability unless it is relevant to what you’re writing.
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* Do not reference age or ability unless it is relevant to what you're writing.
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* Avoid gendered language and use the singular “they.”
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* Avoid gendered language and use the singular they.
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* When writing about a person, use their preferred pronouns; if you do not know those, use their name.
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* When writing about a person, use their preferred pronouns; if you do not know those, use their name.
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* Related resource: [The Conscious Style Guide](https://consciousstyleguide.com/).
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* Related resource: [The Conscious Style Guide](https://consciousstyleguide.com/).
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