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documentation/marketing.md
benjamin melançon 3d3c6404f1 Start to reorganize into content and channels
2020-06-30 23:01:59 -04:00

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Marketing


[Agaric's content styleguide](styleguide)

Content

Case studies

Proposals/contracts should include a clause permitting use of the project in case studies. Case studies should be their own, visually distinct content type; blog posts can then be tagged to them. Case studies should also be posted to Drupal.org.

Blog posts

We collectively commit to have at least one post a week to our blog; that means each of us should produce at least one blog post a month.

Agaric.coop

The flagship of our marketing efforts, where we control both content and presentation.

All content of any substance must also be here, not only places where we do not have full control.

Channels

Newsletter

14 years in, still haven't sent one. But that needs to change.

Secondary online marketing includes places not fully in our control, such as Facebook, Twitter, and LinkedIn.

Drupal.org

Drupal marketplace is sorted by issue credits (which can include testing/review as well as code commits) in the past 90 days; at present 20 from all at Agaric will get us onto the front page.

Content

Events

In addition to sponsoring, this can include more creative approaches such as offline entertaining educational material. A note on this, if there is a poster it should link to a page on the web site with consistent imagery and text.

Instead of sponsoring some events, we can both help the community more and get much more attention by sponsoring a person to get to the event— inviting nominations and applications ahead of time.

Social media

Our current social media presences:

Content for Twitter in particular (aside from announcing and discussing our own blog posts) can include events we are organizing (global training days in Nicaragua), places we will be (cons and camps), links to other people's blog posts which we find useful. Stefan prefers posts by Agaric on any social network have some real connection to us.