77 lines
2.4 KiB
Markdown
77 lines
2.4 KiB
Markdown
# Audiences
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* Potential clients
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* Director of IT at nonprofit
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* Nonprofit tech/communications staff
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* Tech/communication staff at higher ed
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* Potential Agaric members/collaborators
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* Free software enthusiasts
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* Tech justice activists
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* Current clients
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* Current Agaric members
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## Director of IT at Nonprofit
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**Needs and Motivations**
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* Understand the pros and cons of different tools/platforms
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* How to get the most out of their tech
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* Increase donor engagement
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* Effective calls to action
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* Move people up the engagement ladder
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* Use data to drive decisions
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* Communicate impact to secure funding
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* Tech trends to be aware of
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* How other nonprofits are using tech to deepen their impact
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* See the impact Agaric makes
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* See Agaric's expertise in areas they need help with
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* See diversity of the team, can envision working with them
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* Gets a sense of our process and style
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* Contact us about work
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**Sociographic Info**
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* Tech savvy
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* High school to college reading level
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* Design is important, but not a deal breaker
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* On mobile and desktop frequently
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* Active in NTEN discussion board, Twitter
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## Nonprofit Tech/Communications Staff
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**Needs and Motivations**
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* Understand the pros and cons of different tools/platforms
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* How to get the most out of their tech
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* Increase donor engagement
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* Effective calls to action
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* Move people up the engagement ladder
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* Use data to drive decisions
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* Communicate impact to secure funding
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* Tech trends to be aware of
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* How other nonprofits are using tech to deepen their impact
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* See the impact Agaric makes
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* See Agaric's expertise in areas they need help with
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* See diversity of the team, can envision working with them
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* Gets a sense of our process and style
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* Technical posts that help them complete a task
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* Process/culture posts that could be applied at their nonprofit
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* Contact us about technical question
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**Sociographic Info**
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* Tech savvy
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* High school to college reading level
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* Design is important, but not a deal breaker
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* On mobile and desktop frequently
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* Active in NTEN discussion board, Twitter
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## Free Software Enthusiast
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**Needs and Motivations**
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* Latest news on free software projects
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* How to move from proprietary tools to free software tools
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* Technical/how-to posts
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* Donate to free software project
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* Volunteer for project
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* See Agaric's active role in free software movement
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* Find job openings
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* See diversity of the team, can envision working with them
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* Contact us about free software project or work
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