2.4 KiB
2.4 KiB
Audiences
- Potential clients
- Director of IT at nonprofit
- Nonprofit tech/communications staff
- Tech/communication staff at higher ed
- Potential Agaric members/collaborators
- Free software enthusiasts
- Tech justice activists
- Current clients
- Current Agaric members
Director of IT at Nonprofit
Needs and Motivations
- Understand the pros and cons of different tools/platforms
- How to get the most out of their tech
- Increase donor engagement
- Effective calls to action
- Move people up the engagement ladder
- Use data to drive decisions
- Communicate impact to secure funding
- Tech trends to be aware of
- How other nonprofits are using tech to deepen their impact
- See the impact Agaric makes
- See Agaric's expertise in areas they need help with
- See diversity of the team, can envision working with them
- Gets a sense of our process and style
- Contact us about work
Sociographic Info
- Tech savvy
- High school to college reading level
- Design is important, but not a deal breaker
- On mobile and desktop frequently
- Active in NTEN discussion board, Twitter
Nonprofit Tech/Communications Staff
Needs and Motivations
- Understand the pros and cons of different tools/platforms
- How to get the most out of their tech
- Increase donor engagement
- Effective calls to action
- Move people up the engagement ladder
- Use data to drive decisions
- Communicate impact to secure funding
- Tech trends to be aware of
- How other nonprofits are using tech to deepen their impact
- See the impact Agaric makes
- See Agaric's expertise in areas they need help with
- See diversity of the team, can envision working with them
- Gets a sense of our process and style
- Technical posts that help them complete a task
- Process/culture posts that could be applied at their nonprofit
- Contact us about technical question
Sociographic Info
- Tech savvy
- High school to college reading level
- Design is important, but not a deal breaker
- On mobile and desktop frequently
- Active in NTEN discussion board, Twitter
Free Software Enthusiast
Needs and Motivations
- Latest news on free software projects
- How to move from proprietary tools to free software tools
- Technical/how-to posts
- Donate to free software project
- Volunteer for project
- See Agaric's active role in free software movement
- Find job openings
- See diversity of the team, can envision working with them
- Contact us about free software project or work