Update content-style-guide.md
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@ -983,7 +983,7 @@ Some email clients disable images by default. Include an alt tag to describe the
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### Segment your audience
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### Segment your audience
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It is exciting to send to thousands of people at once, but it is doubtful that every subscriber is interested in every topic. Segment your list to find a particular audience that's likely to react.
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It is exciting to send to thousands of people at once, but it is doubtful that every subscriber is interested in every topic. Segment your list to find a particular audience that is likely to react.
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Once you have selected an audience, adjust the language to fit their needs. For example, people who have attended trainings are more likely to understand and appreciate direct, technical terms.
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Once you have selected an audience, adjust the language to fit their needs. For example, people who have attended trainings are more likely to understand and appreciate direct, technical terms.
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